Promoting a Product by Having It Used by Actors in a Movie

question 48

Multiple Choice

Promoting a product by having it used by actors in a movie or television show is known as:

• A)out-of-home advertising
• B)product placement
• C)a direct response promotion
• D)publicity
• E)a sales promotion

---

Definitions:

Emerging Adulthood

A phase of the life span between adolescence and full-fledged adulthood, approximately ages 18 to 25, characterized by exploration of identity.

Developmental Task

A skill or growth responsibility that arises at or during a particular life stage, which an individual needs to successfully address to achieve healthy development.

Ethnic

Relating to a population subgroup (within a larger or dominant national or cultural group) with a common national or cultural tradition.

DNA Analysis

A technique used to identify, study, and evaluate the genetic information encoded in DNA to understand genetic relationships, disorders, or ancestries.