The Strategy Behind Place-Based Media Is To

question 42

Multiple Choice

The strategy behind place-based media is to:

• A)bring the advertising media to the consumer
• B)use the place element of the marketing mix to impact advertising
• C)use mobile billboards
• D)create a media vehicle that leads in its ability to attract and retain consumer attention
• E)provide places that are free of clutter from contemplation of ads

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Definitions:

Prejudice

A preconceived opinion or bias against individuals or groups without just grounds or sufficient knowledge.

Negative Attitude

A general disposition of disfavor or opposition towards a specific object, concept, or person.

Discrimination

Unfair or prejudiced treatment of individuals based on characteristics such as race, gender, age, or sexual orientation.

Stereotype

A simplified and fixed image or idea of a particular type of person or thing, commonly held in a manner that dismisses individual differences.