Advertising Rate Structures Are Generally Based On

question 41

Multiple Choice

Advertising rate structures are generally based on:

• A)pass-along readers
• B)primary readers and pass-along readers with both weighted equally
• C)verifiable circulation figures
• D)total readership estimates
• E)none of the above

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Definitions:

Salesman

A person whose job involves selling or promoting products and services to customers.

Real Estate

Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water.

Truck Driver

An individual professionally licensed to operate trucks and responsible for transporting goods over short or long distances.

Employee

An individual who works under a contract of employment, receiving compensation for providing services to an employer.