When America Online's Customers Were Unhappy with Their Ability to Access

question 29

Multiple Choice

When America Online's customers were unhappy with their ability to access the Internet quickly,CompuServe,its major competitor,quickly ran ads taking advantage of AOL's problems.Which of the following characteristic of newspaper made it possible for CompuServe to do this?

• A)extensive penetration
• B)selectivity
• C)flexibility
• D)permanence
• E)reader involvement

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Definitions:

Denial Coping

A defense mechanism where reality is refused acknowledgment, especially in stressful or harmful situations, as a way to avoid dealing with the truth.

Flight Response

A physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival, prompting an urge to flee.

Relaxation Response

A physiological state of deep rest that alters the physical and emotional responses to stress.

Neuroticism

A personality trait characterized by a long-term tendency to experience negative emotions such as anxiety, anger, or depression.