Marketers Can Achieve Geographic Selectivity in Magazine Advertising by Using

question 130

Multiple Choice

Marketers can achieve geographic selectivity in magazine advertising by using:

• A)magazines edited for and targeted toward particular regions,cities,or areas
• B)national editions of major magazines that cover the entire country
• C)general-interest business publications
• D)magazines targeted to adults
• E)any of the above

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Definitions:

Subsidy

A financial grant or support extended by the government to individuals, businesses, or industries to encourage certain activities or lower their costs.

Public Choice Theory

An economic theory that studies how public decisions and policies are made, applying methodologies and understanding from economics to political science.

Self-interest

A principle in economics that suggests individuals usually act in a way that is most beneficial to themselves, based on their preferences and objectives.

Efficient Level Output

The level of production where average total costs are minimized and marginal costs equal marginal revenues.