Advertisers Who Are Seeking Broad Reach and Frequency in Their

question 46

Multiple Choice

Advertisers who are seeking broad reach and frequency in their media schedules:

• A)find magazines very effective since individual publications reach a very broad target audience
• B)can use monthly magazines to easily obtain desired frequency
• C)must purchase space in a number of different magazines since most publications have thin penetration of households
• D)need to advertise repeatedly in the same magazine
• E)will find broad reach and frequency an easy goal to accomplish with magazines

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Definitions:

Itemized Deduction

Expenses allowed by the IRS that can be subtracted from AGI to reduce taxable income, as opposed to taking a standard deduction.

Credit Cards

Financial instruments issued by banks allowing users to borrow funds to pay for goods and services with the agreement to repay the bank at a later date.

Medical Expense

Expenditures associated with the identification, cure, alleviation, management, or prevention of diseases, along with treatments that influence any aspect or functionality of the body.

Insulin

A hormone produced in the pancreas essential for regulating blood sugar levels, often administered medically to individuals with diabetes.