Selective Binding and Ink-Jet Imaging Are Making It Possible for Magazines

question 141

Multiple Choice

Selective binding and ink-jet imaging are making it possible for magazines to offer:

• A)personalized ads
• B)high reach and frequency
• C)reduced advertising rates
• D)lower delivery costs
• E)higher pass-along readership

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Definitions:

Special-Interest Effect

The impact of interest groups on politics and policy making, where small groups achieve benefits at the expense of the larger population.

Median-Voter Model

A theoretical framework suggesting that the outcome of majority-rule voting systems will reflect the preferences of the median voter.

Political Logrolling

A practice where politicians exchange favors by supporting each other’s proposed legislations or policies.

Median-Voter Model

A model in political science that suggests the outcome of a majority vote is most likely to represent the preferences of the median voter.