Which of the Following Statements About the Level of Advertising

question 37

Multiple Choice

Which of the following statements about the level of advertising clutter in newspapers is true?

• A)Clutter is really not a problem in newspaper advertising since most ads are very large.
• B)Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising.
• C)The term clutter only relates to broadcast media,not print media.
• D)Clutter is a particularly difficult problem in newspaper advertising since most ads are in black and white,and it is difficult to do anything unique or creative that will grab the reader's attention.
• E)There are no advertising techniques that will cause an ad to break though newspaper clutter.

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Definitions:

Product Knowledge

The understanding and information a company or individual has about a product’s features, benefits, application, and use.

Demographic Segmentation

The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and ethnicity to better target marketing efforts.

Lifestyle

A way of life or style of living that reflects the attitudes and values of a person or group.

Segmentation Bases

Criteria used to divide a market into discrete customer groups based on shared characteristics.