Which of the Following Statements About Commercial Length Is True

question 29

Multiple Choice

Which of the following statements about commercial length is true?

• A)Fifteen-second spots are the most common commercial lengths.
• B)Increasing media costs have resulted in advertisers preferring shorter commercials.
• C)Most advertisers believe shorter commercials cannot deliver a message as effectively as longer commercials.
• D)Fifteen-second spots typically sell for about the same amount as 30-second spots.
• E)All of the above statements about commercial lengths are true.

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Definitions:

Dividends Payable

Liabilities that represent a company's obligation to pay its shareholders dividends declared by its board.

Statement of Cash Flows

A statement that outlines the influence of balance sheet and income modifications on the status of cash and cash equivalents, divided by the categories of operational, investment, and financial activities.

Financing Section

Part of the cash flow statement that shows cash flows related to borrowing, repaying debts, and equity transactions.

Common Stock

A type of ownership in a corporation that entitles holders to vote on corporate matters and receive dividends.