Which of the Following Statements Describes a Problem Encountered by National

question 84

Multiple Choice

Which of the following statements describes a problem encountered by national advertisers when using spot advertising?

• A)Spot advertising does not allow them to adjust to local market conditions.
• B)Spot advertising cannot be used as part of their cooperative advertising programs.
• C)Spot advertising is easy to acquire since time is purchased from a number of local stations.
• D)There are more variations in the pricing policies of local stations than networks.
• E)All of the above statements describe a problem encountered by national advertisers when using spot advertising.

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Definitions:

Job Scope

Refers to the range of responsibilities and tasks that a job entails, including the limits of the job holder’s authority.

Variety of Tasks

A range of different duties or activities that a person performs or is responsible for.

Task Specialisation

The division of labor where individuals or groups focus on a narrow set of tasks, improving efficiency and expertise.

Job Scope

The extent of the range of responsibilities, duties, and tasks that a particular job entails.