Nielsen Media Research's New A2/M2 System Is Designed to Measure

question 36

Multiple Choice

Nielsen Media Research's new A2/M2 system is designed to measure ______________,the focused mental and emotional connection between a consumer,a media vehicle,and a brand's message.

• A)excitement
• B)engagement
• C)entanglement
• D)entrepreneurship
• E)entropy

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Definitions:

Hemispheres

The two halves of the brain, each of which has distinct functions. The right hemisphere is responsible for creativity and spatial abilities, while the left handles logic and language.

Everyday Activities

Routine tasks and behaviors that individuals engage in on a daily basis, such as eating, sleeping, and working.

Culture

The social behavior, norms, knowledge, beliefs, arts, laws, customs, capabilities, and habits of the members of a society.

Bilingual

The ability to speak and understand two languages fluently.