In Purchasing Time on Television,it Often Becomes Difficult to Determine

question 69

Multiple Choice

In purchasing time on television,it often becomes difficult to determine the print equivalent cost.As a result,some television rate cards now express costs in terms of _____ so as to provide a comparable base.

• A)reach
• B)frequency
• C)GRPs
• D)CPM
• E)absolute cost

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Definitions:

Recession

A noticeable drop in economic activity that affects the entire economy, enduring beyond several months, usually evidenced in real GDP, real income, employment, industrial production, and wholesale-retail sales.

Transfer Payments

Payments made by the government to individuals, without the government receiving any goods or services in return.

Nondiscretionary Fiscal Policy

involves government policies, like taxation and certain types of government spending, that are not easily altered and automatically adjust to economic conditions.

Aggregate Demand

The whole of economic demand for goods and services at a given price level, within a certain time range.