In Terms of Advertising,scheduling Constant Advertising Without Variation Is Referred

question 82

Multiple Choice

In terms of advertising,scheduling constant advertising without variation is referred to as:

• A)flighting.
• B)continuity.
• C)geographical weighting.
• D)circulation.
• E)pulsing.

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Definitions:

Diversification

A strategy that involves entering into new markets or investing in different types of assets to reduce risk and increase potential returns.

Market Development

A growth strategy where a business seeks to sell its existing products into new markets to increase its customer base.

Product Development

The process of bringing a new product or service from concept to market, including design, creation, and launch phases.

Market Penetration

The extent to which a product or service is recognized and used by customers in a particular market.