Which of the Following Statements About Advertising Reach Is True

question 3

Multiple Choice

Which of the following statements about advertising reach is true?

• A)Reach refers to the number of times a viewer is exposed to the ad.
• B)Reach can be defined as the "opportunities to see" an ad.
• C)The total number of persons exposed once to a vehicle is referred to as reach saturation.
• D)Overlap that results from multiple exposures is referred to as wasted reach.
• E)It is easy to determine what level of reach will be required to achieve various levels of awareness in a target audience.

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Definitions:

Abilities of Resources

The skills, knowledge, and competencies that economic resources like labor, capital, and land possess.

Barter

The trade of goods or services among individuals without employing money as a means of transaction.

Desk

A piece of furniture with a flat top and legs, used for writing, working or using a computer.

Box of Tools

Metaphorically refers to a set of skills, strategies, or resources available to individuals or organizations for performing tasks or solving problems.