In Order to Compare the Relative Costs Between Two Print

question 46

Multiple Choice

In order to compare the relative costs between two print media,an advertiser needs to use:

• A)reach
• B)frequency
• C)GRPs
• D)CPM
• E)BDI

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Definitions:

Variable Manufacturing Overhead

Manufacturing costs that vary in total directly with changes in production volume, such as utility costs or raw material consumptions.

Direct Materials

Raw materials that are directly traceable to the manufacturing of a specific product.

Actual Hours

The real number of hours worked, as opposed to planned or scheduled hours.

Standard Cost System

An accounting method that uses cost estimates for materials, labor, and overhead to control business costs.