The Evaluation and Follow-Up Stage of Media Planning

question 35

Multiple Choice

The evaluation and follow-up stage of media planning:

• A)is the easiest stage for the media planner
• B)is an imperative if an organization is to evaluate its performance
• C)is unnecessary in most situations due to problems with comparing media vehicles
• D)is typically done most efficiently with computers
• E)must be foolproof

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Definitions:

Behaviour Modification

A therapy approach that seeks to change undesirable behaviors through the use of reinforcement and punishment.

Self-reward

A process of giving oneself a reward to reinforce and encourage positive behavior or the completion of tasks.

Study Habits

Consistent practices or routines that individuals adopt to enhance their learning and understanding of materials, improving their educational outcomes.

Functionalism

A school of thought in psychology that emphasizes the role of mental processes in how individuals adapt to their environment.