McDonald's Creates Commercials Designed to Make Parents Feel Good When

question 55

Multiple Choice

McDonald's creates commercials designed to make parents feel good when they take their children to McDonald's restaurants.This is an example of:

• A)how rational appeals are used
• B)how product popularity appeals are used
• C)transformational advertising
• D)reminder advertising
• E)teaser advertising

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Definitions:

Workers' Compensation System

A form of insurance providing wage replacement and medical benefits to employees injured in the course of employment in exchange for mandatory relinquishment of the employee's right to sue their employer.

Employee Polygraph Protection Act

A federal law that prohibits most private employers from using lie detector tests, either for pre-employment screening or during the course of employment.

Lie Detector Test

A psychological examination that measures physiological responses to determine the truthfulness of an individual's statements, commonly known as a polygraph test.

State Insurance Fund

A government-established fund designed to provide insurance, such as workers' compensation, to employers within the state, often serving as insurer of last resort.