Tiger Woods Appears in Ads for Nike in Which He

question 43

Multiple Choice

Tiger Woods appears in ads for Nike in which he notes how the company's golf clubs helped him win so many major championships.This is an example of which type of advertising execution?

• A)slice-of-life
• B)testimonial
• C)demonstration
• D)scientific evidence
• E)dramatization

---

Definitions:

Horizontal Segment

In graphical analyses, a part of a line or curve that runs parallel to the horizontal axis, indicating constant value or absence of change.

Classical Range

Pertains to the portion of the aggregate supply curve where output is influenced by changes in price level, assuming full employment and fixed resource prices.

Aggregate Supply Curve

A graphical representation showing the relationship between the total quantity of goods and services that firms in an economy are willing to produce at different price levels.

Price Level

An index or average of the combined prices of goods and services in an economy at a specific time, reflecting the cost of living and inflation.