The State of Colorado Runs an Ad in Which It

question 84

Multiple Choice

The state of Colorado runs an ad in which it shows an obviously scared third grader getting ready to go on stage for his first public stage appearance.He is dressed to look like a carrot.The ad tells the reader that being a third grader is much more stressful than we remember and causes us to have great sympathy for the young man dressed in the ridiculous costume.The tag line at the end of the ad reads,"Your kids need a carefree Colorado vacation as much as you do." This is an example of which type of execution technique?

• A)dramatization
• B)testimonial
• C)fear
• D)animation
• E)scientific evidence

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Definitions:

Balance Sheet Accounts

Accounts included in the balance sheet, representing the company's financial position, including assets, liabilities, and equity.

Outstanding Loan

A loan on which the borrower is still making payments and has not yet settled the full principal amount plus interest.

Office Space

Physical locations or areas where business activities are conducted, including rooms or suites for staff to work.

Unearned Service Revenue

Income received by a company for services not yet performed or delivered.