The Function of a Headline in a Print Ad Is

question 32

Multiple Choice

The function of a headline in a print ad is to:

• A)attract readers' attention
• B)make readers interested in reading the body copy of a print message
• C)perform a segmentation function by attracting the attention and interest of consumers who are the best prospects for a product or service
• D)put forth the main theme,appeal,or proposition of the ad in a few words
• E)do all of the above