Which of the Following Statements Provides a Reason for Why

question 69

Multiple Choice

Which of the following statements provides a reason for why marketers may use emotional appeals?

• A)The favorable feeling created by the appeal may transfer to the brand.
• B)Emotional appeals can create favorable mood states,which make consumers more receptive to an advertising message.
• C)Research has proven that emotional messages are better remembered than non-emotional messages.
• D)Emotional appeals can create feelings or images that are activated when consumers use the brand.
• E)All of the above are reasons why a marketer may use an emotional appeal.

Recognize the significance of aligning operations strategy with the overall competitive strategy of the company.

Determine how firms leverage global business environments for competitive advantage.

Understand the concept and application of unobtrusive measures in research.

Recognize the characteristics of a good theory in psychology.

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Definitions:

AIDS

Acquired Immune Deficiency Syndrome, a life-threatening condition caused by the human immunodeficiency virus (HIV), which severely damages the immune system.

HIV

Human Immunodeficiency Virus, a virus that attacks the immune system and can lead to Acquired Immunodeficiency Syndrome (AIDS) if not treated.

Paraphilia

Paraphilia refers to intense sexual attraction to atypical objects, situations, or individuals that is beyond the norm of traditional sexual interests.

Exhibitionism

A sexual disorder characterized by an intense desire to expose one’s genitals to an unsuspecting stranger for the purpose of sexual gratification.