According to the Universal Advertising Standards Developed by the D'Arcy,Masius

question 22

Multiple Choice

According to the universal advertising standards developed by the D'Arcy,Masius Benton & Bowles agency,a creative advertising message is built around a:

• A)unique selling plan (USP)
• B)strong brand image
• C)power idea or a creative core
• D)slice-of-life concept
• E)dramatization

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Definitions:

Average Fixed Cost

Average Fixed Cost is the fixed expenses of a company divided by the number of units produced, decreasing as production increases.

Marginal Product

The extra output or benefit received from using one more unit of a variable input.

Average Variable Cost

The total variable costs of production divided by the quantity of output produced; it varies with the level of output.

Average-Variable-Cost Curve

A graphical representation showing how average variable costs of production vary with the level of output, typically U-shaped due to economies and diseconomies of scale.