Jonathan Is the Creative Director for the Peet,Williams & Greene

question 8

Multiple Choice

Jonathan is the creative director for the Peet,Williams & Greene advertising agency.He spends an hour every morning reading publications such as Advertising Age,The Wall Street Journal and Brand Week to gain a better understanding of what is happening in the world of marketing and advertising.This activity can be characterized as:

• A)general preplanning input
• B)product specific preplanning input
• C)verification research
• D)brainstorming
• E)problem detection research

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Definitions:

Polymer

A large molecule or macromolecule composed of many repeated subunits.

Major Organic Product

The primary product of a chemical reaction that is formed in the largest quantity compared to other products.

Reaction

The process through which one or more substances are changed into one or more different substances through the rearrangement, removal, replacement, or addition of atoms.

Major Organic Product

The primary chemical compound formed in the highest yield during an organic reaction.