At What Stage of the Creative Process Would Consumers in the Target

question 42

Multiple Choice

At what stage of the creative process would consumers in the target audience be asked to evaluate storyboards and animatics?

• A)preparation
• B)incubation
• C)verification/revision
• D)illumination
• E)verdict

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Definitions:

Deep Processing

A method of learning in which information is analyzed in a meaningful way as opposed to merely memorizing.

Procedural Memory

A type of long-term memory that involves the memory of how to perform different actions and skills, essentially the memory of motor skills.

Maintenance Rehearsal

A process in cognitive psychology that involves repeatedly verbalizing or thinking about a piece of information to be remembered, thereby keeping it in short-term memory for longer periods.

Priming

A technique in psychology used to train a person's memory in both positive and negative ways, influencing their responses and perceptions.