An Advertising Campaign May Last for Only a Short Time

question 89

Multiple Choice

An advertising campaign may last for only a short time period:

• A)because of changing consumer trends
• B)due to an ineffective campaign theme
• C)because competitors develop similar products and remove the product's competitive advantage
• D)because market conditions change,and a new campaign is needed
• E)due to of any of the above reasons

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Definitions:

Launch Plan

A strategic outline that defines the steps, activities, and timelines for introducing a new product, service, or business to the market.

Pitch Deck

A concise presentation used by entrepreneurs to provide investors with a quick overview of their business plan and investment opportunity.

Feasibility Study

An assessment of the practicality and potential success of a proposed project or venture.

Feasibility Study

An evaluation of the feasibility and likely effectiveness of a suggested plan or system.