Which of the Following Statements Gives a Reason Why a Marketer

question 40

Multiple Choice

Which of the following statements gives a reason why a marketer might want to emphasize creativity in the development of an advertising campaign?

• A)Creative advertisements that are creative for the sake of being creative often fail to produce sales.
• B)Creative advertising can break through the clutter and make an impression on buyers.
• C)Creative advertising cannot create positive feelings that transfer to the product or service.
• D)Creative advertising is effective even if it is irrelevant to the target audience.
• E)All of the above statements give a reason why a marketer might want to emphasize creativity over all other elements in the development of an advertising campaign.

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Definitions:

Traits

Enduring dimensions of personality characteristics along which people differ.

Psychological Moratorium

A period of development in adolescence during which an individual delays making definitive decisions about identities or directions in life, exploring various alternatives instead.

Crisis

A crucial or decisive point or situation, often a difficult or unstable time or state of affairs in which a decisive change is impending.

Ideology

Is a system of ideas, beliefs, values, and ideals that reflects the social needs and aspirations of an individual, group, class, or culture.