A Unique Selling Proposition (USP)

question 72

Multiple Choice

A unique selling proposition (USP) :

• A) should offer a specific benefit to the consumer
• B) must be a feature, benefit, or advantage that the competition either cannot or does not offer
• C) must be strong or important enough to pull consumers to the brand
• D) should be an important part of a repetitive advertising strategy
• E) is accurately described by all of the above

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Definitions:

Output

The amount of goods or services produced by a company, sector, or economy.

Fixed Cost

Costs that do not vary with the level of output or production, such as rent, salaries, and insurance premiums.

Average Total Cost

The total cost of production divided by the number of units produced, representing the per-unit cost of production.

Marginal Cost

Indicates the change in total production cost that arises when the quantity produced is increased by one unit.