As the Basis for a Creative Strategy,an Advertiser the Least

question 26

Multiple Choice

as the basis for a creative strategy,an advertiser the least important consideration for the advertiser would be:

• A)Does the USP provide a sustainable competitive advantage?
• B)Can the USP be easily copied or imitated by competitors?
• C)Can the USP claim be substantiated?
• D)Is the claim used as a USP important to consumers?
• E)Does the UPS create a brand personality?

Realize how auctions and advertisements differ from formal offers.

Understand the ethical decision-making framework.

Define and describe the essential elements of the marketing mix.

Recognize the role of product value and the concepts of price within the marketing mix.

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Definitions:

James Dean

An iconic American actor remembered for his charismatic performances and tragic early death, symbolizing youthful rebellion in the 1950s.

Expressive Camera Work

Refers to innovative and creative techniques used by cinematographers to convey emotions or highlight aspects of a story through camera movement, angles, and other visual strategies.

Motorcycle-Centered

Describing films or narratives that are focused on or prominently feature motorcycles, often associated with themes of freedom, rebellion, or subculture.

Marlon Brando

An influential American actor noted for his intense performances and contributions to the acting profession, especially in the mid-20th century.