According to the Criteria Outlined in DAGMAR,which of the Following

question 90

Multiple Choice

According to the criteria outlined in DAGMAR,which of the following is the best statement of a quantitative communications objective?

• A)"Increase product users to 40 percent of the total market."
• B)"Win new customers and increase sales volume by 15 percent."
• C)"Increase the number of customers mentioning the brand name when asked for brand preference from 40 percent to 50 percent."
• D)"Increase awareness of the brand."
• E)"Increase sales revenue by 10 percent."

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Definitions:

Thermus Aquaticus

A bacterium found in hot springs, known for its heat-tolerant enzyme used in PCR (Polymerase Chain Reaction) technology.

Pathogenic

Pertaining to an organism or substance that causes disease.

Vibrio Cholerae

The bacterium that causes cholera, a severe diarrheal illness, through the production of a toxin that affects the absorption of water in the small intestine.

Lactobacillus

A genus of bacteria that is part of the lactic acid bacteria group, often found in yogurt and other fermented foods, beneficial for gut health.