The DAGMAR Approach to Setting Objectives

question 76

Multiple Choice

The DAGMAR approach to setting objectives:

• A)has had little effect on the advertising planning process
• B)has focused advertisers' attention on the value of using communications objectives rather than sales objectives
• C)has never been criticized because it focuses on the hierarchy of effects model
• D)has increased the degree of subjectivity used in the selection of objectives toward which planners' efforts should be directed
• E)has been successful because it is easy to implement

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Definitions:

Trailer Hand Control

A device installed in towing vehicles for manual control of a trailer’s brakes independently of the vehicle's brakes.

Service Brakes

The primary braking system used in vehicles for normal stopping operations, as opposed to auxiliary systems like parking or emergency brakes.

Foundation Brakes

The braking components downstream from the actuator that mechanically effect braking on a wheel. In a truck S-cam brake assembly, the foundation brakes consist of a slack adjuster, an S-camshaft, brake shoes, and a drum.

S-Cam-Actuated

Describes a type of brake system, particularly in heavy vehicles, where the braking action is initiated by the rotation of an S-shaped cam.