Programs Which Do Not Contain Specific Objectives

question 85

Multiple Choice

programs which do not contain specific objectives:

• A)will often have too many benchmark measures against which the success or failure of their programs can be assessed
• B)will never be successful
• C)may find it difficult to facilitate coordination of the efforts of various groups working on a promotional campaign since the various groups may not understand what goal they are working toward
• D)will be able to save money since they won't spend too much time worrying about what they are trying to do
• E)be more successful than companies that develop IMC programs with specific objectives

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Definitions:

Infertility Problems

Challenges or conditions that prevent conception or carrying a pregnancy to term.

Ovulating

The phase of a woman's menstrual cycle during which an egg is released from the ovary.

Fallopian Tubes

Pair of tubes along which eggs travel from the ovaries to the uterus, and the site where fertilization usually occurs.

Maternal Blood Screening

A test performed on a pregnant woman's blood to detect certain genetic and developmental conditions in a fetus.