Heinz Developed a Sales Promotion Program Called "All About Family

question 92

Multiple Choice

Heinz developed a sales promotion program called "All About Family." It offered a coupon good for free Halloween candy when you purchased any of five different participating Heinz brands.Cents-off coupons for the participating brands were placed in newspaper inserts.The campaign also featured a contest called the "Ultimate Family Night" sweepstakes.Heinz management most likely used _____ objectives to measure the effectiveness of this sales promotion.

• A)communication persuasiveness
• B)short-term sales
• C)long-term sales
• D)brand inquiry
• E)information parameters

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Definitions:

Modern Entrepreneur

An individual who innovates and creates new business ventures utilizing contemporary technologies and business models, often in response to current market demands.

Coalition Building

The process of uniting groups with common interests to achieve a specific goal, often used in political and social movements.

Marginalized Groups

Communities or social groups excluded from mainstream social, economic, educational, or political life, often facing discrimination or neglect.

Activist Groups

Organizations or collectives that engage in direct action or campaigning to bring about political or social change.