Which of the Following Statements About Celebrity Endorsements Is True

question 42

Multiple Choice

Which of the following statements about celebrity endorsements is true?

• A)Consumers who are particularly knowledgeable about a product are less likely to be influenced by celebrity endorsements than consumers who have little or no product knowledge.
• B)College-aged consumers are not influenced as significantly by celebrity endorsements as their parents are.
• C)Teenage consumers respond best to ad with celebrity endorser,and the use of such endorsements is increasing rapidly.
• D)Parodies of celebrity endorsers are completely ineffective with all target audiences.
• E)All of the above statements about celebrity endorsements are true.

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