A Marketer May Not Want to Put Weak Arguments at the Beginning

question 130

Multiple Choice

A marketer may not want to put weak arguments at the beginning of an advertising message because this action may:

• A)reduce the level of counterarguing
• B)increase retention of the message
• C)lead to a high level of counterarguing
• D)increase the level of interest in the message
• E)deter recipients from drawing their own conclusions