Marketers Should Draw Explicit Conclusions in Their Advertising Messages When

question 22

Multiple Choice

Marketers should draw explicit conclusions in their advertising messages when:

• A)the audience is highly educated
• B)the product or service is highly personal or ego involving
• C)immediate action is an objective,and the audience does not have the time or opportunity to draw a conclusion
• D)the marketer wants to increase the audiences' involvement in the message
• E)any or all of the above conditions occur

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Definitions:

Class Consciousness

The awareness of one's own social class and its interests, often in the context of the struggle between different social classes.

Economic Elites

Individuals or groups who hold substantial wealth and power within an economy, often influencing political and economic policies.

Antonio Gramsci's

work centers on concepts of cultural hegemony and the role of intellectuals in society, emphasizing how dominant groups maintain power through cultural means.

Conflict Theory

A theoretical framework that views social life as a competition for limited resources and emphasizes the role of power disparities in societal relationships.