Which of the Following Statements About the Use of Ad

question 19

Multiple Choice

Which of the following statements about the use of ad campaigns based on humorous commercials is true?

• A)Humorous commercials never become boring.
• B)Wearout from humorous commercials can be avoided by using multiple message executions in a campaign.
• C)Research evidence proves humor does not wear out as fast as other types of advertising appeals.
• D)All well-designed commercial are immune to commercial wearout.
• E)All of the above statements about the use of ad campaigns based on humorous commercials are true.

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Definitions:

Core Competencies

The essential skills, abilities, and knowledge that are crucial for success in a particular role or organization.

Mindsets

The established set of attitudes held by someone, influencing how they perceive and respond to situations.

Attitude-Centered

Focused on or concerned with the attitudes and perceptions of individuals or groups, often in studies or approaches dealing with psychological aspects.

Culture Change Program

An initiative within an organization aimed at transforming its corporate culture by modifying values, norms, and practices to improve performance and adapt to new challenges.