Which Source Characteristic Is Likely to Suffer When a Celebrity

question 67

Multiple Choice

Which source characteristic is likely to suffer when a celebrity endorses too many products and is seen too often by consumers?

• A)expertise
• B)trustworthiness
• C)power
• D)compliance
• E)internalization

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Definitions:

Neuron

A nerve cell that is the basic building block of the nervous system, responsible for receiving, processing, and transmitting information through electrical and chemical signals.

Stimulated

The condition of being aroused or activated through external stimuli or internal physiological processes.

Neural Transmission

The method through which neurons interact via electrical and chemical signals.

Action Potentials

Brief electrical impulses that represent the foundation of communication within and between neurons.