The Ad for Jergens Lotion Indicated It Has Both Beta

question 76

Multiple Choice

The ad for Jergens lotion indicated it has both beta hydroxy to defoliate dry skin and alpha hydroxy to moisturize skin.Someone who knew something about these additives work might respond to the ad by thinking,"If it has both those ingredients,it must be really good for my skin.I'm going to buy a bottle." The individual's response to the ad's copy would be an example of a:

• A)negative ad execution thought
• B)source derogation
• C)support argument
• D)counterargument
• E)positive execution thought

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Definitions:

Pop Quizzes

Unannounced short tests given in a classroom environment to assess understanding or memory of a topic.

Instinctive Drift

The tendency for animals to revert to instinctual behaviors even when being trained to perform tasks that conflict with those instincts.

Biologically Predisposed Behaviors

Actions or reactions that individuals are inclined to perform based on their genetic makeup.

Latent Learning

Learning that occurs without reinforcement and is not immediately manifested in behavior.