When Marketers Develop an Advertising Message,one of Their Primary Goals

question 95

Multiple Choice

When marketers develop an advertising message,one of their primary goals is to encode the message:

• A)in a way that makes their message unique to each individual who is exposed to the ad
• B)so that it can only be understood by members of the target audience
• C)so that it will be understood and interpreted in a similar way by most consumers
• D)using nonverbal communication so as to eliminate problems with connotations and jargon
• E)so that it requires effort to decode it

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Definitions:

Divorce

The legal dissolution of a marriage by a court or other competent body.

Sever

To cut off or divide, often used in legal contexts to discuss separating parts of contracts or severing ties between entities.

Estate in Land

Refers to the degree, quantity, nature, and extent of interest a person has in real property.

Fee Simple

The most complete form of ownership of real estate, giving the holder full possession and control over the property.