Which of the Following Response Hierarchy Models Depicts Consumers as Going

question 30

Multiple Choice

Which of the following response hierarchy models depicts consumers as going through the stages of awareness àinterest à evaluation à trial àadoption?

• A)the AIDA model
• B)the hierarchy of effects model
• C)the innovation adoption model
• D)the information processing model
• E)the integrated information response model

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Definitions:

Popular Front

A period during the mid-1930s when the Communist Party sought to ally itself with socialists and New Dealers in movements for social change, urging reform of the capitalist system rather than revolution.

Communist Party

A political party that advocates for the principles of communism, aiming to establish a classless society based on common ownership of the means of production and the absence of social classes, money, and the state.

Cultural Movement

A change in the way a number of different disciplines approach their work, reflecting a new societal emphasis or preference.

Court-Packing

A strategy to manipulate the composition and decisions of a judiciary body, especially the Supreme Court, by increasing the number of judges to obtain favorable rulings.