Marketers Trying to Sell _____ Will Find the Use of a Catchy

question 121

Multiple Choice

Marketers trying to sell _____ will find the use of a catchy jingle or ad slogan to be most effective.

• A)products characterized by a low-involvement response hierarchy
• B)products characterized by high-involvement response hierarchy
• C)consumer durables that require detailed information
• D)services where differentiation is important
• E)products to the business-to-business market

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Definitions:

Sellers

Individuals or entities that offer goods or services for sale in the market.

Cost-Benefit Analysis

A systematic approach to estimating the strengths and weaknesses of alternatives used to determine the best option through weighing the cost against the benefits.

Public Good

A product or service that is provided without profit to all members of a society, either by the government or a private individual or organization.

Pollution Abatement

Measures and actions taken to reduce, control, or eliminate pollution from a specific source.