,An Advertiser Who Wants to Reach a Receiver Through a Peripheral

question 54

Multiple Choice

,an advertiser who wants to reach a receiver through a peripheral route to persuasion could use:

• A)old 1960s music that is recognized by all baby boomers
• B)football stars as spokespeople
• C)images of the Vietnam War
• D)psychedelic colors
• E)any of the above

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Definitions:

Market Data

Information related to prices, supply, demand, and dynamics of the market that helps businesses to make informed decisions.

Walmart

A multinational retail corporation operating a chain of hypermarkets, discount department stores, and grocery stores, known for its extensive product selection and low prices.

Corporate Vertical Marketing System

A structured form of marketing system where subsequent stages of production and distribution are under a single ownership.

Parent Company

A company that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors.