Which of the Following Research Strategies Would Cross-Disciplinary Market Researchers

question 26

Multiple Choice

Which of the following research strategies would cross-disciplinary market researchers likely employ if they were researching how to create ads to increase the use of the U.S.Postal Service?

• A)observation of how customers interact with people behind the counter at post offices
• B)interpretative analyses
• C)in-depth personal interviews
• D)ethnographic participant observer studies
• E)all of the above.

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Definitions:

Psychophysical Law

A concept in psychology that describes the relationship between the physical qualities of a stimulus and the perceptions they produce.

Distal Stimulus

The actual object or event in the external world that you perceive, which contributes to the sensory input received by your sensory receptors.

Proximal Stimulus

The physical energy from a stimulus as it directly interacts with the sensory receptors, such as the light hitting the retina.

Sensory Stimulus

Any object or event that elicits a sensory response.