Through the Use of Mnemonics,advertisers Hope Consumers Will Engage in _____

question 90

Multiple Choice

Through the use of mnemonics,advertisers hope consumers will engage in _____ when they see the advertisements.

• A)selective attention
• B)selective exposure
• C)selective comprehension
• D)selective retention
• E)subliminal perception

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Definitions:

Contribution Margin

What’s left of the sales proceeds once variable expenditures are taken out.

Direct Labor

The labor costs directly attributed to the production of goods or services; it includes wages paid to workers physically making a product.

Constrained Resource

A limited resource in a production process that can restrict the company's ability to produce goods, impact scheduling, and ultimately affect throughput.

Current Profitability

A measure of how much profit a company is generating at the current time, often used to assess financial health.