Why Must Marketers Recognize the Significance of the Consumer's Postpurchase

question 34

Multiple Choice

Why must marketers recognize the significance of the consumer's postpurchase evaluation stage?

• A)Cognitive dissonance may cause customers to never again purchase the product that was the source of the psychological tension.
• B)Dissatisfied customers are unlikely to repurchase the marketer's product.
• C)Consumers often seek out information to confirm the wisdom of their choice.
• D)Dissatisfied customers are likely to be a source of negative word-of-mouth information.
• E)All of the above are reasons why marketers must recognize the significance of the consumer's post-purchase evaluation stage.

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Definitions:

Inventory Error

An incorrect calculation or reporting of inventory quantity or value, which can affect financial statements.