In a Decentralized System of Advertising Organization,the Responsibility of Planning,implementing,and

question 68

Multiple Choice

In a decentralized system of advertising organization,the responsibility of planning,implementing,and controlling the marketing program for an individual brand belongs to the:

• A)product manager.
• B)creative director.
• C)account executive.
• D)layout editor.
• E)communications team.

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Definitions:

Debentures

A type of debt instrument that is not secured by physical assets or collateral but is based on the issuer's creditworthiness and reputation.

Junk Bonds

High-yield bonds with a lower credit rating than investment-grade bonds, reflecting a higher risk of default.

Industrial-Development Bond

A government-issued bond to support the development of industrial projects, often tax-exempt for the buyer.

Revenue Bond

A type of municipal bond supported by the revenue from a specific project or source, rather than general tax revenues.