Why Are Negotiated Commission Structures Becoming More Common

question 6

Multiple Choice

Why are negotiated commission structures becoming more common?

• A)to keep from paying the traditional 25 percent commission system
• B)to ensure that agencies do not make too much money
• C)to consider the needs of clients as well as the amount of time and effort the agency spends on an account
• D)to encourage agencies to cut back on buying network TV for their clients
• E)to support the creation of a transactional relationship between agency and client

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Definitions:

Publicity

The act of bringing something to the attention of the public, especially through media coverage, without direct payment.

Acronym

A word formed from the initial letters or groups of letters of words in a set phrase or series of words, usually pronounced as a separate word.

Isolated

Being separated from others; not connected or associated with anything else.

Social Media

Platforms and websites that enable users to create and share content or participate in social networking, playing significant roles in communication, marketing, and societal trends.