Why Would General Motors Switch to an Incentive-Based Compensation System

question 93

Multiple Choice

Why would General Motors switch to an incentive-based compensation system with several of its agencies?

• A)to encourage its agencies to use more mass media advertising
• B)to encourage its agencies to stop using network TV advertising
• C)to save money on advertising
• D)to encourage its agencies to look beyond traditional mass media advertising and develop other ways of reaching consumers
• E)to accomplish all of the above objectives

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.