The Market Segmentation Process

question 49

Multiple Choice

The market segmentation process:

• A)divides a market into distinct groups that have heterogeneous needs
• B)divides a market into distinct groups that will respond similarly to marketing actions
• C)offers one version of the product to all markets
• D)identifies markets with unfulfilled needs
• E)positions products in the minds of prospects and customers

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Definitions:

Joint Stock Company

A type of business entity owned by shareholders where the stock can be bought and sold on stock exchanges.

Perpetual Existence

A corporate structure characteristic where a company continues indefinitely, unless dissolved, regardless of changes in ownership or management.

Implied Duration

Estimated time that represents how long it takes for the price of a fixed-income investment to be repaid by its internal cash flows.

Business Trust

A legal arrangement where assets are managed by trustees for the benefit of the trust's beneficiaries, often used in business for tax and estate planning.