______ Segmentation Would Be Appropriate for Prudential to Use Along

question 14

Multiple Choice

______ segmentation would be appropriate for Prudential to use along with demographic and psychographic segmentation.

• A)benefit
• B)geographic
• C)SRI
• D)behavioristic
• E)VALS

---

Definitions:

Conversion Ratio

The specific number of shares an investor can receive for every convertible security if they decide to convert it into stock.

Convertible Bond

A type of bond that can be converted into a predetermined number of the issuer's shares, typically at the option of the holder.

Shares of Stock

Units of ownership interest in a corporation or financial asset, allowing the holder to a part of the corporation's profits.